Background
Social launches fail when teams post randomly. A two-week calendar with hooks, formats, and metrics trains channel-native thinking for LinkedIn (professional) and Instagram (visual).
Your mission
Plan 14 days of social content for a career platform launch. Cover LinkedIn and Instagram with varied formats; design 3 posts fully as creative mocks.
Calendar columns (required per post)
| Field | Detail |
|---|
| Day | 1–14 |
| Platform | LinkedIn, Instagram, or both (cross-post variant) |
| Format | carousel, reel, static, story, text-only, poll |
| Hook | first line / scroll-stopper |
| Body outline | 3–5 bullet beats |
| CTA | follow, link in bio, sign up, comment keyword |
| Success metric | impressions, saves, profile visits, link clicks |
| Asset owner | design / copy / video |
Content mix requirements
- ≥4 educational posts (resume tip, tracker habit, interview prep)
- ≥3 product/showcase posts (feature demo, challenge gallery highlight)
- ≥2 social proof or story posts (student quote, team behind the build)
- ≥2 engagement posts (poll, question sticker, "comment your target role")
- Launch day + day after — explicit peak CTAs
Creative mocks (3 full designs)
Pick three high-priority posts and deliver Figma/Canva mocks with final copy, visual hierarchy, and platform-safe dimensions (LinkedIn 1200×1200 or 1080×1350; IG feed 1080×1080 or story 1080×1920).
Requirements
- Spreadsheet or Notion calendar — all 14 rows complete.
- No duplicate hooks — each day feels distinct.
- Metric realism — targets scaled to student account (500–5k impressions, not viral fantasy).
- Brand alignment — visuals tie to career/employment theme.
Evaluation criteria
- Channel fit — LinkedIn tone vs IG tone adapted, not identical blocks of text.
- Format variety — not 14 static quote cards.
- Mock quality — three mocks are publish-ready, not wireframes.
- Strategy — calendar builds toward launch CTA, not random tips.
Tips
- Batch film one reel covering "3 tracker mistakes students make."
- LinkedIn carousels: slide 1 = hook, slide 8 = CTA.
- Schedule rest day or reshare user-generated content mid-campaign.
Submission checklist
